Herb Alpert might be best known for kitschy '60s instrumentals with The Tijuana Brass, like "Spanish Flea," "Tijuana Taxi" and "A Taste of Honey" and ""The Lonely Bull," but he's led a fascinating life, having co-founded A&M Records in 1962 (which would be home to Sting, Janet Jackson, Supertramp, Soundgarden and more over the years), sold millions of records (he had five albums in the Top 20 at one point in 1966), and later in life became known as an accomplished visual artist and a philanthropist. New documentary Herb Alpert Is... looks back at his life and career, featuring new interviews with Alpert as well as Sting, Questlove, Quincy Jones, Richard Carpenter, Bill Moyers, and more.
Herb Alpert Is... premieres Thursday, October 1 at 8 PM Eastern via YouTube and will be followed by a livestream Q&A with Herb Alpert and director John Scheinfeld. The documentary will then be available to rent digitally via Virtual Cinema on Friday (10/2). You can watch the trailer below.
Also out Friday is the companion Herb Albert Is... box set, which is available as a five-LP vinyl set with a coffee table book, and as a three-CD set. You can pre-order that now and check out a trailer for box, as well as the tracklist, below.