C.W. McCall, the country singer known for 1975 #1 hit "Convoy," died on Friday at age 93. According to his son, he had been battling cancer and was in hospice care when he died.
Born Billie Dale Fries in 1928, he came to country sideways. In the early '70s he was working as creative director for Bozell & Jacobs, an Omaha, Nebraska advertising agency where he created a series of ads for Old Home Bread that starred a truck driver named C.W. McCall and featured him singing about his adventures on the road. Though the McCall in the ads was played by actor Jim Finlayson, Fries wrote the lyrics and sang, and the music was written by Chip Davis who would go on to found new age group Mannheim Steamroller. The ads were so popular, Fries and Davis parlayed it into an actual music career of truck driver songs which coincided (and fueled) the C.B. craze on the mid-'70s.