If you thought you saw Judas Priest's Rob Halford in insurance company Plymouth Rock's new commercials, you were not seeing things. Halford stars in three ads in the "Plymouth Rocked" campaign. “It feels good to be the first heavy metal pilgrim to partner with Plymouth Rock," says Halford. "I had a (laser) blast on this project.”
Lasers prominently figure into one of the commercials, which all feature Rob hanging out with some everyday folks who are on the phone with Plymouth. Rob echoes back what the customers are saying in his typical Judas Priest style, before letting them know they got "Plymouth Rocked.”