Last summer, a phenomenon spread from beyond the music world to culture at large, defining a time period into a single, four-letter word: Brat. It was “Brat Summer,” kicked off by an album from pop trendsetter Charli XCX, which came with its own color scheme, carefree attitude, and even light political endorsements. People young and, err, not-so-young could create their very own Brat avatar using an online Brat generator, make an “Apple” dance video for TikTok, or chase down Charli at iconic public moments like her Brat wall “performance” or abroad as she thrashed around for a Boiler Room set.
Interestingly, the moment wasn’t even tied to a tour, which made her Sweat run with Troye Sivan and her eventual Brat concerts feel like extensions of Brat summer even as the weather changed and the calendar flipped. And it also highlighted a greater cultural trend, where online fandoms and social media moments intersect art to form cultural touchstones that feel more monocultural than ever.
Just the year before, cinema enjoyed the Barbenheimer moment, in which two disparate films opened on the same day — connected only by proximity and quality — and saw massive numbers thanks to people’s social-driven desire to participate in a moment. And of course, there was Taylor Swift, traversing her Eras Tour first around America, and then globally, where just about every major city in the world had its weekend in the spotlight for people to participate in a one-time cultural touchstone. Beyoncé’s Renaissance Tour ran concurrently and saw a similar reaction, with people dressing in their finest chrome outfits to pay tribute to a dance-pop moment like no other.

