Selena Gomez's Rare Beauty line is putting the pause on its planned community campaign due to fears over novel coronavirus.
In a statement posted to Rare Beauty's Instagram Stories on Wednesday (March. 11), the pop star's new cosmetics brand thanks fans for submitting their stories for the community photo shoot, but shares that they have postponed it.
"However, the health and well-being of our community is always going to be our highest priority. In light of the latest updates and rapidly evolving situation with COVID-19 (Coronavirus), we've unfortunately made the difficult decision to postpone our #WeAreRare community call photoshoot until further notice," the statement reads. "We would have loved to meet some members in person in March, we each have to do our part to limit the spread of Coronavirus."
The news comes just two weeks after the brand first announced its #WeAreRare campaign, calling for customers to submit their personal stories and Sephora Color IQs for the chance to be featured in a Rare Beauty photo shoot.
The brand adds in the statement that they are now "exploring some creative new ways to recognize your individual stories and have each of you contribute to the building of this community." Updates on how fans can stay involved are expected in the coming weeks.
Check out Rare Beauty's full statement below.
