In an era where social media engagement is often prioritized, two prominent television personalities have found themselves at the center of a firestorm. Page Turner, known for her work on HGTV's Fix My Flip, and Mike Hill, a veteran Fox Sports personality, recently utilized a classic, albeit polarizing, marketing tactic to announce their new podcast, Between Us.
The duo shared an image on Instagram and Facebook featuring the pair with their faces obscured, embracing while holding a medical ultrasound scan. The post was accompanied by a caption suggesting they had "something baking" and promised a "special delivery" later that evening. The implication was clear to their followers, many of whom immediately flooded the comments section with congratulatory messages, assuming the couple was expecting a child.
The Reveal and Subsequent Fallout
The "special delivery" turned out to be the launch of their new podcast, a reveal that left many fans feeling misled. Following the announcement, the couple briefly disabled comments on their social media platforms. While they later updated the caption on Instagram to clarify the nature of the post, the original, ambiguous language remained live on Facebook for some time.
The reaction from the public was swift and largely negative. While some fans defended the couple, citing the commonality of such pranks in the entertainment industry, others expressed deep frustration. One commenter noted, "Imagine trying to joke about having a baby," highlighting the sensitivity surrounding fertility issues and the often-painful reality of pregnancy announcements.
(Credit: Instagram / pageturnerunlimited and itsmikehill)
A Pattern of "Hacky" Pranks
This incident is not an isolated case in the world of celebrity marketing. The use of fake pregnancy announcements as a promotional tool has been widely criticized as insensitive and "hacky." Over the years, numerous high-profile figures—including Justin Bieber, Kendall Jenner, and Tori Spelling—have faced similar backlash after attempting to use the trope to generate buzz.
Despite the criticism, the debate continues to rage online. Some supporters of Turner argued that the public should not speculate on a woman's fertility or age, with one fan writing, "Many women over 50 still get a regular period on time and ovulate every month and you don’t know her body nor should you speak on it." Others pointed to the use of surrogacy as a valid path to parenthood, condemning the ageism present in the discourse.
Page Turner and Mike Hill attend the Los Angeles Premiere of Footage Films' 'Run' at TCL Chinese Theatre on Aug. 27, 2025 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic/Getty Images)
As the conversation continues, the incident serves as a stark reminder of the fine line between creative marketing and audience alienation. For now, the comments on the couple's posts have been reactivated, leaving a digital record of a marketing strategy that clearly missed the mark for a significant portion of their audience.
