Music video premieres on NPR
CMA New Artist of the Year Ashley McBryde relies on her Arkansas roots to infuse her blue-collar songwriting with grit and passion that can only come from real-life experiences, as manifested in “Martha Divine.” Co-written with Jeremy Spillman, produced by Jay Joyce and debuting Monday, January 13th, “Martha Divine” offers a modern-day take on a female vigilante, recalling the little sister in “The Night the Lights Went Out in Georgia” (Reba McEntire, Vicki Lawrence).
The percussive intro, driving beat and McBryde’s searing vocals set the tone for an intense 3:41 that Stereogum calls, “…a roiling country revenge tale with a little twist.” The accompanying video, which also premieres today exclusively on NPR, punctuates each lyric with its dark, brooding lighting and shadowy street scenes. Directed by Reid Long, the video is the second in a three-part series, following the release of “One Night Standards” in December.
McBryde shared with NPR, “‘Martha Divine’ was so much fun to write because Jeremy Spillman (co-writer) wasn’t afraid to get weird with me. I told him I wanted to write something dark and we created this story that surrounds the most delightful trollop of a human being and gets down underneath the fingernails of the uncomfortable truth about family dynamics. I was certain no one would let me shoot a video that actually reflected the lyrics, but Reid Long helped me bring it to life in a way that only he could.”
Of the song, NPR notes it’s the “singer’s rowdiest jam to date, the track weaves its revenge narrative into a family’s complicated history,” and praises its “raucous, hooky, fist-pumping catharsis.” And adds, “When she plays it live, this thing will shake ceilings.”
Later this week, McBryde will perform her twice 2020 GRAMMY-nominated breakout smash, “Girl Goin’ Nowhere,” on the third hour of NBC’s Today Thursday, January 16th. The following evening, January 17th, McBryde will perform “One Night Standards,” the debut single from her upcoming sophomore release, on The Tonight Show Starring Jimmy Fallon, also on NBC.
Due out spring 2020 Warner Music Nashville, McBryde’s forthcoming LP has been hailed as one of the year’s most anticipated albums by NPR and Rolling Stone. McBryde spent 11 years in Nashville writing songs and playing for anyone who would listen. With her 2018 major-label debut Girl Going Nowhere, McBryde proved she’s got what it takes. Put simply by NPR, “Ashley McBryde has] established herself as country music’s most charismatic, naturalistic new voice.”
McBryde’s 2020 One Night Standards Tour kicks off Thursday, January 30th in Birmingham, Alabama.