Straight out of Ocala, Florida, GRAIVE is a voice to be reckoned with right out of the gate in Los Angeles. Having first solidified her name as a genre-blending producer, GRAIVE pivots full circle to show she is just as capable with her voice on her debut recording, "Can't Stop." A business friend, now a close collaborator, brought her to the attention of CMG, and the future for the newly signed singer/songwriter looks incredibly bright.
Talking more in-depth about his personal experiences and feelings in this brand new release, GRAIVE brings us "Nothing New." The too-common scenario of unreciprocated affection and undelivered promises—the song feels like it typifies just that. With soulful vocals and heartfelt lyrics, GRAIVE composes a compelling narrative that's bound to resonate with those struggling with the same plight.
"Nothing New" is inspired by GRAIVE's own experience of unrelenting effort met with indifference. She explains, "This song was inspired by nonstop trying for someone who just does not put in the same amount of effort yet expects you to be there at their own convenience. The kind of thing where you're never shocked by their actions because every single time you're met with empty promises. This is why it's called 'Nothing New.' I hope my listeners feel some empowerment when they listen to this track and are inspired not to tolerate such treatment from someone they love."
It goes beyond the pop norm, carrying a message of self-empowerment and respect through life's obstacles. It is a call to appreciate and refuse to settle for anything less than what one knows he or she is worth in a relationship. The music of GRAIVE is supposed to connect and unify personal pain with shared strength.
"Nothing New" is available for streaming below: