UK Music has officially launched the ‘Our BBC: Our Music’ campaign, a strategic initiative aimed at safeguarding the BBC’s government funding to ensure it continues to foster emerging talent across the nation. During a recent session in Parliament, industry leaders, artists, and MPs gathered to emphasize that in these challenging economic times, the UK cannot afford to compromise its creative ambition.
The campaign arrives as the UK Government conducts a two-year Royal Charter Review, which will determine the BBC’s funding model ahead of the 2027 charter renewal. With the broadcaster already facing significant financial pressures—including a 10 per cent reduction in its workforce—key figures in the music industry are urging ministers to recognize the vital role the BBC plays in the wider music ecosystem.
Kingfishr performs on BBC Introducing Stage at Glastonbury 2024. CREDIT: Luke Brennan/Redferns/Getty
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At the Westminster event, BBC Director of Music Lorna Clarke highlighted the sector's massive economic impact, noting that the British music industry contributes £8 billion to the economy and supports 220,000 jobs. Clarke, joined by industry figures including Elbow’s Guy Garvey, underscored how BBC initiatives—such as Radio 1’s Big Weekend—provide tangible economic stimulation to regional towns.
UK Music CEO Tom Kiehl echoed these sentiments, stressing that the BBC is essential for musical discovery. Data from PRS indicates that in 2025, over 140,000 pieces of music were played across BBC radio stations, with 77 per cent of those tracks receiving no airplay on commercial radio. Kiehl warned against complacency, stating, "We cannot solely provide goodwill in order to secure the beauty of music. Our BBC, Our Music is designed to make sure the government really understands why the sustainable funding of the BBC is important."
Garvey shared a personal reflection on the impact of the BBC, recalling how John Peel’s support for his band in the late 90s was a turning point in their career. "I owe everything to the BBC, as we all do," he remarked. The event also featured contributions from Minister of State Ian Murray, who affirmed the government's commitment to creating a fair, sustainable funding model that allows the BBC to thrive rather than merely survive.
PPL data shows that in 2025 on average, the BBC’s UK-network music-led radio stations each played over 6x more unique tracks than the average commercial radio music-led station, emphasising the unique role the BBC plays in championing UK music. pic.twitter.com/kox0y3QVng
— UK Music (@UK_Music) October 16, 2026